Hosted at the 16th floor at Campus Martius right in the heart of Detroit, this year's 20th Annual MHCC Economic Forum Breakfast will bring an exciting line up.
Explore cutting-edge ideas, forge valuable connections, and gain insights that will propel your business forward. Don't miss this opportunity to be a part of the dialogue driving economic progress!
Keynote Speaker Marissa Solis, Sr. Vice President – Global Brand and Consumer Marketing, National Football League will provide her insight on how sports tie into the Economy.
About Marissa Solis
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL including all national advertising, both traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years at Deloitte Consulting as a management consultant, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi and also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco. In 2017, Marissa led the creation of a cross functional Hispanic Business Unit – the first of its kind - winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL, and won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos and Tostitos brands. In 2021 Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football watching occasion with the NFL and Frito Lay partnership and in 2023 Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider serving wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make a Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third degree black belt in Tae Kwon Do and resides in McKinney, Texas with her husband Juan and 18-year-old daughter Gabriela.
We will also have a few more speakers during our event. More information to follow!
Contact Laura Geftos email@example.com for more information.